Developing your Image

jackie stitched

As an author, your online presence brings your readers into your world. The images and verbiage you choose will either create a deeper interest or a divide that will be difficult to mend. This article is for those who have had some works printed and have already started to bring a voice to social media outlets. It will help you to focus on ways to create a stronger bond with your audience.

Great you have created a few books and some online interest in what it is your producing, but what do you do in the meantime to keep them glued into your creative life?  You make sure that they feel like they matter to you. How do you do that? By giving them clues into your author lifestyle.

How do you create? Where do you create? Why do you create? Why should they care?

You’re a writer do what writers do best WRITE! Create a blog about writing… not necessarily. There are many blogs on how to write content, or how to create a full manuscript, and honestly, we don’t really need another one.  What I mean by write is to invite the curious into your life.  Write about what you like, what you feel compelled to care about, what your motivations are, how you like to relax, who you are interested in, & even daily little life events. How can you decide what to write about and when?

Many times writers are persuaded by their passions. They feel strongly about a particular method, a genre, ideology, strength, weakness, a dream, a deep desire to write that will not quit till they complete the task. These are the things you write about on your blog. Things that matter to you. They don’t always have to be about the genre you write, but they do have to have substance to keep your audience engaged.

What is it that you want your audience to know about you? How can you bring your life into your writing career without compromising your personal life?  Once you start building your blog around the suggested ideas, your audience will begin to interact with you, and they will lead you towards what they would like to know about you. You simply need to open the dialogue get people talking about you. It is though important to keep your private life private. Create a blog that is author content only. This way you can still maintain contact with your family and or close friends with whom you have a more intimate relationship with.  Do NOT cross the two ever. Once you start to mix the two groups, you will loose your private identity.

Now here is substance for you:

How often do you come into the mind-space of your audience and/or potential reader?

When you have captured their view what feelings do you invoke in them?

Does that feeling make them want to know more?

The above questions surround one main idea, and that is RELATIONSHIP.

How relatable are you? Do you evoke someone who wants to include others? Or do you push them to the side as you create? If you want them to be 100% invested in you and buy what you create then you need to be invested in them too.

Some of the potential readers you will come across are writers too. You will have a light bond to them already simply because you are both creatives. They will relate to you through writing style, through genre choice, through common postings, through groups, and sometimes simply because of gender.

Does it matter initially how the common bonding happens? No, but will it keep them interested solely on this first reasoning? Probably not. Think about this new found person as you would a potential friend.  Communicate with them ask them what brought them to your page. Recognize them for the fact that they decided to engage in your content.

You will want to write on a regular basis perhaps in the beginning devote 10-15 mins a day with something new. If you find that you have walked into an idea that is just something that fascinates you, then write longer, but make sure that you write with the idea of engaging your potential reader.

Did you recently finish a book written by a favorite author? Hear something on radio that struck a cord? Hear a conversation at the coffee house that made you do a double-take? See something on the drive into work, or on an errand? Had something locally happen in your neighboorhood that you think would make a good story line?  If the idea is touching or poignant in any manner, then write. These are all ideas to help you create your online presence and engage your potential readers.

Also, there are not really simply ways of posting videos online just short few mins to talk about something you find interesting, or just to simply say hello. As you get comfortable with creating the videos, you will also start to find your niche and find lots of ways to engage your audience.  For example, Facebook has Facebook live I will post a link for you to learn now to use this very simple Facebook live  f0rmat.


You want your username to be your name for your author works. If you want something more cutesy or daring you can make another account for that. Remember you are representing YOU. Make sure you keep it that way when your talking about your writer works.  Make sure also for all your author related venues you keep things with your name. (i.e. @DonStover,,, etc.) If your exact name is not available, try something like @DonStoverauth.

Your profile picture is a huge big deal make sure it is YOU. Not something sorta like you, not a filtered funny photo, but YOU. If you do not take yourself serious as a professional author then why should anyone else? This photo should be used across the board so that people who see you in one venue will start to recognize you in others. Make sure this photo also reflects who you are as a creative. It does not have to be a professional picture, but it does have to have a quality look to it. It may not be a selfie. Get someone I don’t care if it is a total stranger to take your photo as long as it conveys a great image on film.

Tell me what you Think, Feel, and Hear! Entertain Me.

~Jackie Chin














So You Have Been Stitched Now What?

Have you ensured your Amazon book page has a great book description, amazing cover and your book is competitively priced and has plenty of reviews?

Your answer:

Have you looked up similar books to yours on Amazon and noted their Amazon categories and possible keywords? If yes, please input categories & keywords.

Your answer:

Have you placed a back page in all book versions with a request for reviews and a link to the book on Amazon and a mention of other books you have available and a link?

Your answer:

Have you identified prizes to offer readers who sign up for your email list?

Your answer:

Have you imagined a series of blog posts you could write related to the book and started writing them? If yes, please write the subjects you will be covering.

Your answer:

Have you identified people who can share or post your blog posts and asked them will they do so?

Your answer:

Have you identified book advertising sites such as  & to advertise your book?

Your answer:

Have you identified controversial, emotional or helpful themes from your book for use in posts, graphics or Tweets

Your answer:

Have you created animated GIFs for Twitter  and a book trailer (Michael Freeman and Lisa Vasquez can also be a huge help in this department.

Your answer:

Have you sent out review copies far and wide?

Your answer:

Have you reviewed a book at the Stitched Smile Publications Facebook Review group and submitted your book for reviewing?

See: (Work In Progress)

Your answer:

Have you checked your website and blog and Facebook page and Twitter profile and any other sites you are on to ensure they are up to date?

Your answer

Have you added any new social site you might need?

Your answer

Have you created a list building page with an incentive to build your email list?

Your answer

Have you created a Nouncy or Thunderclap campaign to get group promotions and have you promoted it?

Your answer:

Have you sought endorsements from anyone prominent?

Your answer:

Have you prepared a press release and sent it out to media contacts and newswire services?

Your answer:

Have you had a live book party and enjoyed your moment?

Your answer:

Have you put the first few pages of your book on your site and created a Soundcloud audio recording?

Your answer:

Have you created #tags and used them?

Your answer:

Have you a SmartUrl for tracking hits to your Amazon book page?

Your answer:

Have you posted about your book to Goodreads  & LinkedIn or Pinterest or Instagram , as appropriate?

Your answer:

Have you written anything provocative about your book?

Your answer:

Have you set up Google Alerts  about your book’s themes and are you adding comments to posts about them?

Your answer:

Have you personally thanked ALL your supporters?

How to Build an Email List for Authors

What is list building?

You offer something of value for free in exchange for an email address. You can set up auto-responders which are automatic emails that go out directing the person to more useful information.

This is permission marketing. You have given something to the person and in exchange asked permission to send them more useful information.

List building is NOT list-buying. It’s the growth of your own list over time in exchange for something of value.

What is the point of having a list?

If you have people’s email addresses, and you are a trusted provider of useful information,  people will open and read your emails. This means you can use the email list to market your books (if the list has been set up for that purpose).

Imagine how powerful it is to have a list of 10,000 people and to send an email saying “My book is available now. Click here to buy”. This is the basis of all the Amazon bestseller campaigns which generally use other people’s lists. If you build one yourself, you have a much more targeted list, and you are a trusted provider to those people. Remember, if people know, like, and trust you,  they are more likely to buy your book.

How do you build a quality list? 

You need to have something to give away for free that is:

  • Valuable and useful to people
  • Related to your product/book

Once you have that, you set up an email signup box like the one designed by Mail Chimp People enter their email and then get the free product.

It is very important to use a reputable service that:

  • manages this all for you automatically and is scalable (yes, you could have 50,000+ subscribers within a few years!)
  • lets people to unsubscribe easily (mandated by anti-spam laws)
  • enables you to send out broadcasts when you like as well as setting up auto-responders
  • enables you to manage and download your list
  • allows you to set up multiple lists from one account

What free giveaway can you do?

As authors, we are uniquely placed to offer some great free giveaways as we produce quality information relatively easily. It is also very important that you giveaway something that is related to what you are selling. There’s no point in giving away an e-book on finance if you want to sell romantic fiction on your blog.

Here are some ideas for your free giveaway:

  • First 3 chapters of your book, or a short story, or the first novella in a series of 3
  • Top 10 tips for <insert your niche here> e.g. Top 10 tips for creating authentic characters / Top 10 tips for writing horror
  • Audio of you reading your work or talking about the subject you are writing about

The most important thing to remember:

You want to be a valuable resource to people, either for information or entertainment. You do not want to be seen as a spammer. So give away great information, offer quality on a regular basis for free, and people will be happy to buy from you when you have something they are interested in. Don’t send unrelated offers. Don’t abuse the list or they will unsubscribe. It’s all about respect.

If you are interested in housing your creative horror works with a publishing house that puts the author first contact us TODAY! Stitched Smile Publications


Zombiepalooza Radio Live Presents: Bram Stoker Nominees 2015

Zombiepalooza Radio Live Presents: A Night with a few of the 2015 Bram Stoker Award Nominees
2-26-16 Starting at 8 pm EST
Your not gonna want to miss this set your clocks, and mark your calender’s
1. 8:-9 pm EST
JG Faherty for “The Cure” (Samhain Publishing)
IN: Superior Achievement in a Novel
2.9-10 pm EST
Patrick Freivald for “Black Tide” (JournalStone Publishing)
IN: Superior Achievement in a Novel
3.10-11 pm EST
Mercedes Murdock Yardley for “Little Dead Red ” (Grimm Mistresses) (Ragnarok Publications)
IN: Superior Achievement in Long Fiction
4. 11-12 pm EST
Nicole Cushing for “Mr. Suicide” (Word Horde)
IN: Superior Achievement in a First Novel
Nicole Cushing for “The Mirrors” (Cycatrix Press)
IN: Superior Achievement in a Fiction Collection
5. 12-1 am EST
John M. Mcllveen for “Hannahwhere” (Crossroad Press)
IN: Superior Achievement in a First Novel
Listen Live on YOUTUBE:
Live on Google+:
To be continued…
Type a message…

Zombiepalooza Radio Live Presents Authors On FIRE

Some great press for Stitched Smile Publications and its Founder/CEO Lisa Vasquez

Zombiepalooza Radio Live Presents 2-12-16
The Business Of Being An Author

8:00-9:00 pm EST Author Ed Cardillo

9:00-10 pm EST Author & CEO Lisa Vasquez
CEO Page:

10:00-11 pm EST Author Nick Cole

11:00-12 am EST Author Deno Sandz

12-1 am EST Author Forbes West

Zombiepalooza Radio LIVE

Putting Your Best Face Forward

12669191_10208529163207659_937273983_oWhy is it important to put your best face forward as an author?

The image you choose will follow you for a long while. Making sure it is done properly to signify you as an author/genre specific will help you relate to your potential audience.

Things to be aware of that distract from a great author shot:

  • Desks cluttered with knick-knacks, stacks of paper, file folders
  • Busy, boldly-patterned clothing
  • Wrinkled sheets hung up as a backdrop
  • Bad lighting, harsh flash
  • Standing head-on, shoulders back, against a plain white wall, unless you’re going for a mug shot look
  • Improper background settings.

What should you do to prepare for a great quality author shoot?

Wear something you love. This is really important for anyone having a portrait done. You may think it is less-so for authors, as generally, pictures of authors in books tend to be headshots, and so who cares what you wear, right? Wrong. Having your photo taken is a somewhat unnatural and potentially daunting situation, often involving posing. Most people (including me!) don’t like getting it done. Anything you can do to make yourself feel more relaxed and at home (especially if you’re out on location with others around) is great. If you feel relaxed and good in what you’re wearing, it will show on your face. I also always recommend people bring a couple of clothing options, so we can have a play and see what works best – and if you’re working with me, stay away from busy patterns in clothing, they just distract from your face.

  1. Take multiple outfits with you so you have options.
  2. Plan for multiple locations, or backgrounds.
  3. Pay for the session rather than per photograph. It’s more up front, but better in the long term.
  4. Make sure that you negotiate the right to reproduce the photos so you don’t need to keep coming back to get permission every time you have a new book. Studios that cater to actors are used to this.
  5. Wear make-up. Yes, you too, gentlemen. It doesn’t have to be visible makeup, but it will help your features pop. In person, the animation of your face is enough, but a photograph is a static image.

Work somewhere with the photographer that has some special significance for what you like to write about – for example, if your books feature famous landmarks, discuss incorporating recognizable features into the background of your headshot. You do not want an overly busy background, but it is still nice to get a suggestion of place in any shot – it makes it instantly more interesting. In addition to the interest in your shot, it will get you in the mood for being photographed as an author, and remind you of why you are doing the shoot! I suggest chatting with the photographer about possible locations, and seeing what suggestions they have in response to information you give them about your work.

Once you have the photos

  1. Narrow it down to no more than a dozen that you like.
  2. Get second opinions before you make your choice.
  3. Ask your editor, agent, and the marketing department at your publisher for their opinion. This is a selling tool, remember.
  4.  Look at your photos and ask yourself, “Would I want to read a book written by this person?”

So you see there are multiple steps when working to place your best face forward in the author world.  The staff at Stitched Smile Publications will not only create the best looking book for you, but will also walk you through what it takes to put your best face forward.





Editing an Autobiography or no?

While I am a firm believer in having my books edited, I never did with my autobiography. I just felt like when writing it; it was straight from my heart and for me, it was something I wanted to be ‘just mine.’ Granted I didn’t just slop it together or such but as I am nearing the end of my second autobiography I was very curious about your thoughts. Also, something I found interesting is author Cormac McCarthy, who has sold millions of books. I actually purchased one though it is not my genre as his work is a lot of country western books, but the story must have outshined his editing as he never has his books edited. Let me just say, wow, as his punctuation is nearly not there at all. Guess he was able to pull it off. Very interesting though I would never attempt that with my books excluding my autobiographies. Now to share what I am talking about with my first autobiography. This is for 18+ age as it is very gritty, raw and a lot of foul language. I will try to pull the cleanest chapter.

Blissful Misery by S.K. Ballinger

JUST BREATHE Like most boys growing up, I fancied myself having some great career and making lots of money; living the high life, you might say. Never, never in a million years did I dream that construction work would play a part in my life. But, it did. Of course, I did a lot of other things, too, on my way to construction. At the time I started, it was either work in construction or fast food. I’d already had my share of fast food jobs and found out they basically sucked ass. The absolute worst food job I ever had was at Red Lobster. The place always smelled like fish, but I could overcome that; it was my specific job that turned me off and put me over the edge with fast food work even if not fast food, but food in general. I pictured myself working at Red Lobster as a dishwasher or even a cook, but I certainly didn’t plan to be their damn mascot, Larry,the Lobster. Talk about humiliation for a growing young man – dressed in a damn lobster suit drumming up business? Not hardly a position that makes girls take a second look for the right reasons. Anyway, I digress. Back to construction. Trent, my best friend at the time, got me my first construction job. He had always done construction work and made pretty good money at it, so it was a no-brainer for me to turn in my lobster suit for a hammer. In fact, Trent owned his own construction company and did well for himself later on in his time. Plus, he’s the uncle of my oldest two children, which means he was my brother-in-law for a while. We worked together in many different locations over a period of time. There was always something different every
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day – if it wasn’t a different job, it was a different happening. Construction work can be dangerous, but it can be entertaining, too. This is one story of how I helped to do some of that entertaining one day. It’s also a story that had a huge impact on my life which was taking place on Wanamaker Street in Topeka, Kansas. As it goes… On this particular day, I was on the roof of an old folk’s apartment complex that we were building in Topeka. It was a cold and dreary day, which is the only real reason I was wearing gloves; sometimes I’m a slacker at things I should do for safety, or used to be anyway. I was at one level of the rooftop while another employee was above me on a forklift lowering down huge rolls of tar paper, the underlayment for roof shingles. Now, these rolls of tar paper weighed anywhere from 70 to 100 pounds each – they are heavy suckers – especially for me ‘cause I only weigh about 150 on a “fat” day. But, usually, I can find a way to manage with my slight self. To handle these big rolls of tar paper that he was lowering down to me, I’d place my right hand underneath the roll and my left hand to the side of it, bringing it down in a swinging sort of motion. Once he released the roll, I would “roll/walk” it to the side in order to make room for the next roll of tar paper he would lower. Well, we got the seventh or eighth roll lowered, and the next one was already in my hands. As soon as I said, “Let go,” I realized I hadn’t moved the seventh/eighth roll out of the way, but it was too late to do it, so my right hand got crushed between the two rolls. And, if that wasn’t enough, the roll I was swinging down fell from my grasp and busted the wood on the roof. I screamed bloody murder. It felt like my damn hand had
Blissful Misery
been completely pinched off, but I knew that it hadn’t because my left hand quickly grabbed and held tightly onto my right wrist, probably trying to keep the hand and the wrist from completely separating. My co-workers scrambled to my side, eventually helping me down the ladder where the owner of the construction company was waiting for me. He said he had to see my hand in order to determine if I had to go to the hospital or not. I was reluctant for anyone to even touch my smashed hand, but he ultimately got his way and took the glove off. “Yep,” he quickly said, “you definitely gotta go to the hospital.” He called Jeff, our foreman, over to help walk me to his big ass Lincoln car. That was good, except that Jeff wasn’t familiar with Topeka, meaning he didn’t have a rat’s ass idea of where St. Francis Hospital was and I wasn’t in the best shape to be navigating anybody anywhere. Hell, I couldn’t even bring myself to look at my jacked-up hand. Things were already getting a little fuzzy in my head. Now, before I go any further with this story, I have to tell you that I hate a damn hospital. That is where people go if they are jacked up on something, have just shot someone or have been shot themselves or have some contagious disease that they are only too willing to spread around the universe. Plus, people die there every day or so. It just isn’t a good place to be in my way of evaluating places I want to hang out or go. But, back to the story, Jeff pulls around to pick me up in his big ass Lincoln car – the model that has the long, front bench seat, not the more modern separate seats that make you feel like you’re riding in heaven. Finally, we were on our way to the hospital. I was trying to give him directions when I
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suddenly asked him, “How bad is my hand?” He replied, “Oh, not that bad.” I wasn’t satisfied with that answer, so I drummed up the courage to look for myself. Immediately, I wished I hadn’t – my hand was all fucked up – my fingers were stuck in a funky position like something on a zombie’s hand, but there was no blood. I said to Jeff, “What the fuck is going on with my hand.” He just said, “Calm down and take some deep breaths. You’ re hyper- ventilating.” Hyperventilating??? Well, hell yes, I was hyperventilating – my damn hand was all twisted and crooked!! Things got even fuzzier in my head at this point, but I wasn’t out of it. I had my faculties, as they call it, so I knew the extent of my injury. You know the old Jedi mind trick shit that people use when they need to not pay attention to what they are paying attention to? You know, where you focus really, really hard on something until you physically move it with your mind? Well, I tried that. I focused on my pointer finger so hard it felt warm, but to no avail; the damn finger didn’t move at all. Not one speck. I was doomed to be right-handless. Things only got worse. I had my window of that big-ass Lincoln rolled down some so that I could suck in as much air as possible, trying to breathe like Jeff, the foreman, told me to do. So, to distract myself by thinking how lucky I was that it was only one hand that got damaged, I looked at my left hand for encouragement. I was shocked and started to freak out! Now it, the left hand, was also fucked up! I got really upset because I knew damn well that I didn’t smash that hand, too. I asked Jeff, “What the hell is up with my left hand now?” He told me again
Blissful Misery
to just breathe; I wasn’t getting enough oxygen to my brain. I needed to calm down, he said. Bullshit! How the hell would he feel if this crap had happened to him? Facing a life without hands, and all that shit! But, I didn’t say that to my foreman. We had to stop at a red light. By now, pretty much every part of my body had gotten stiff as a board. I felt like I was turning to stone, but I was still aware of what was being said around me and shit like that. At this red light was a group of construction workers, so Jeff yelled to them, “Is this the way to St. Francis Hospital?” They didn’t hear Jeff at first, so I took over the task. I knew we were going the right way, but I screamed at them anyway just to give Jeff confidence, “Is this the way to the hospital?” At least, that is what my mind was saying, but what was coming out of my mouth sounded like, “Izz thizzz da way doo da hoskpittable?” It sounded funny because my lips were starting to become paralyzed like my body was. Just to help you understand what I mean, close your eyes and imagine a deaf person trying to speak to you…that is what it sounded like more or less…sorta like the deep honking noise a goose makes in between words. The construction guys finally caught onto what I was asking and said, “Yes, this is the way.” I felt victorious even though, those workers were laughing at me. So, here we sat at this damn red light that won’t turn green with another car in front of us so we can’t even run the damn light without making an effort to do it. My life is on the line, and the light won’t turn green! With all the energy I had left in my stiffening body, I flopped across the big bench seat to Jeff and hollered, “Go!” I must have scared the shit out of him because he suddenly swerved around the car in front of us,
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ran the red light and put the pedal to the metal. Guess he didn’t know what I might do next, and neither did I. It was really fuzzy in my head about now and starting to see spots of death. Finally, we arrived at the emergency room entrance at St. Francis! Jeff ran inside, leaving me behind in the car on the long bench seat. Now, he had been telling me to breathe, get some fresh air. Naturally I wanted out of the damn car, so I could get some fresh air. But, I couldn’t open the door with two injured hands. I wobbled my way around on that long bench seat, finally getting into a lying position where I could just kick the damn passenger door open on that big ass Lincoln car. To add some drama, I was screaming, “Get me out of this damn car” very loudly, over and over again. Obviously, with a body turning to stone, I wasn’t able to kick the door at all, because my legs couldn’t make contact with my toes. Fortunately for me, this black man, who I now refer to as my angel ‘cause everybody’s got one, came over to the car and asked if I needed help. “Get me out of the car!” I begged him. He quickly opened the passenger door of that big ass Lincoln car, grabbed hold of my feet and pulled me out. He even helped me to stand up. I told him the best I could with my stiff lips, “Thank you,” but when I turned to face him, poof! He was gone! That’s how I also knew he was my angel – he just faded in a flash before I could even turn around. I might not ever know for sure if he was an angel, but he sure was a cool ass dude for getting me out of that damn car! Anyway, there I stood, alone, breathing fresh air like Jeff told me to do, propped up on the side of that big ass Lincoln. After what seemed like hours, Jeff finally came out of
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the emergency room door with a nurse pushing a wheelchair. She came up to me and asked, “What happened?” To the best that I could with my paralyzing lips, I replied, “I smashed my hand.” But, seeing how I was talking like a deaf person on crack, it must have sounded really weird to her because she turned to Jeff and said, “Oh, he’s retarded!” Now, don’t forget that I am still able to comprehend what is going on around me, so her comment pissed me off. I began cussing her out in a voice that sounded like very hard dripping water with a vowel thrown in here and there. Jeff told her that I wasn’t retarded, but I was having trouble thinking and speaking clearly. How the hell did he know what I was going through? She apologized for her remark and asked me to sit in the wheelchair. Don’t forget either that I’m turning to stone, so I was shuffling like a penguin trying to walk to the wheelchair. Then, the bitch says to Jeff, “Does he always walk this way?” Pissed off at her again, I started cussing her out to the best of my ability. I mean, really, come the fuck on, people, no one, walks like I was walking, retarded or not. Hell, people with just nubs don’t even walk the way I was, for crying out loud. Yeah, I was pissed. Again, Jeff told her, “No, he doesn’t always walk that way.” She apologized again and helped me, along with Jeff holding one arm and her the other one, to the wheelchair. As soon as they sat me down in it, though, my legs kicked straight out in front of me because I couldn’t move them. I had lost total control of my stony body. Even so, this crazy nut case of a nurse proceeds to put the foot rests of the wheelchair down for me. I couldn’t bend
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my damn legs, for god’s sake, what the hell did I need footrests for?? She begins pushing me to the hospital doors with my legs sticking straight out and the foot rests down. I realized that I was in good hands and tried to calm myself back down to being a reasonable guy. Once inside, a whole group of nurses and Jeff picked me up from the wheelchair and laid me on the bed. Now, something would get done for my deformed hands, both of them. If death didn’t overtake me first! A little bit later, this doctor came in and started an IV in my arm. As it pumped all sorts of shit into me, I began to relax. I think it was some potion that turns stone back into dirt, except it’s for a human, not a rock. They took an x-ray of my right hand to determine the damage, which, honestly, I was sure would result in an amputation of my right hand that got caught between the tar paper bundles, and probably a cast for my left hand that caught an affliction from the damage to the right one. As more and more of the relaxing juice pumped into my body, I was able to move a little here and there. I could now bend my legs and turn my head without the fear of cracking something. It felt fucking fantastic to start regaining some control of my body! After a half hour or so, the doctor came back in with the x-ray results. I mentally and physically braced myself for what I was certain would be life-altering news. A flash picture of one of those hooks people use when they lose a hand crossed my mind, all shiny at the end of a leather strap-on device. But, having limbered up a little bit, I was braced for the bad news. I’m a man; I could take it! “How bad is it, Doc?” I immediately asked, showing him that I had already accepted my fate. But, surprises come.
Blissful Misery
“Not bad at all,” he answered. Yeah, I thought to myself, like Jeff telling me to ‘Just breathe!’ “C’mon, Doc, give it to me. I can take the news,” I said, huffing up my chest as a physical sign of my inward strength. “No, really,” he said. “It’s not bad at all.” Now, if there is anything a small guy like me can’t stand, it’s for somebody to try to soften a blow. Like we can’t take it or something like that. Again, I huffed up, even raised up on my elbow, the left one, and faced him directly. “Look, Doc,” I said, “I can adjust to anything, always have, always will. Gimme the low down; I’ll handle it!” Looking straight at me like a man should, he calmly replied, “You have a blood blister on your right hand.” “ARE YOU FUCKING KIDDING ME? A blood blister??? A God damn blood blister???” I yelled at him! “That’s it? A blood blister?” He smiled and shook his head up and down to signal in the affirmative. “Yep, a blood blister. You’ll be fine. A little sore, maybe, but your hand is fine. There’s no damage to it.” That little answer was a big blow to a man that had gotten himself mentally prepared. But, I adjust well, so I put my clothes back on and left the hospital with Jeff, riding high in his big ass Lincoln with the long, bench seat and the windows down, just breathing in that fresh air. Jeff had been right. I had been in shock from the pain of having my hand smashed. There wasn’t enough oxygen getting to my brain, which is why I talked so funny and acted so crazy. Shock is a way for your body to handle whatever is happening to it in a time of crisis. When I went to work the next day, my
S.K. Ballinger
co-workers had a good laugh at my expense. But, it goes like that in construction work; something different every day. That’s okay. It made for a good story to tell, even though it has taken me many years to tell it in a book. There is, however, a moral here for you: Keep calm when shit happens. That way, you won’t be called a retard or laughed at by those who witness you in a time of incomprehension. It really does pay to keep your mouth shut!
This story alone I have told many times over and seems to really get the laughter at my expense going for people to want to know more about me. I am just pointing out that this was a highlight story which I hope you enjoyed in this book. I have grown older and have really learned to keep calm in all situations which I think is the lesson I learned from that time of my life. It was very hard to be called the names I was called and also taught me that perhaps one should think twice about name calling as that can affect a person drastically. I also found out how amazing the human mind is and what it is capable of doing. That one can comprehend while also not being able to move as the mind shuts that part of the body down. Last and foremost – Anytime you encounter a situation of panic, keep calm even if it is hard to do as you can create more damage then necessary to yourself!
Yeah, I will never forget that day and am sure Trent hasn’t either. These next few stories kind of tie a little bit of
Blissful Misery
Trent and I together on how we met. Not including the Shaw’s. See, back then while young as we were and almost inseparable if you will, we were or, at least, I wasn’t, the brightest tool in the shed in High school. In fact, I was pulled out of Shawnee Heights and eventually decided to get my GED (General Education Diploma) down the road. Trent over time did the same damn thing. In between those shallow and short moments, I while living with my mom, was a horny and lonely little shit. I only share this part as this ties into a little bit about the Shaws’ and how even Trent ended up coming along for a short ride in being young, irresponsible and clueless just like me in good ol’ Carbondale, KS. This is where I wouldn’t have guessed I would meet my first actual girlfriend at the sweet age of 16 while having a teenager line and her name was Amy. It goes as this….

The Art of the Pull (Client Building)

The Art of the Pull

Social media, when it first came to be, was the place to push a creatives work. Get it to the masses quickly, and efficiently. However, as with all things, the approach to new clients changes with the times. Sites like Facebook are taking the ability to get information regarding our works away to the point where they are forcing creatives to pay in order to get their message out. If you have tried this technique you know it is a waste of time and money.

So what is a creative to do?

It’s all in the approach.  From the very first minute you or your works are seen by a potential fan or buyer there must be an air of approach-ability.

Does your cover art have curb appeal?

Do you have an inviting creative photo of yourself?

Do you conduct interviews or are you being interviewed?

Do you have experience being on a panel of experts in your creative field?

Are you engaging your fan on social media/website within your creative field?

Are you in multiple venues to get the best coverage and reach for your creative work?

When you are engaging with your social media base its important to not just say, “Buy my book!”  One of the quickest ways to be ignored and/or deleted is to sound desperate.  One of the ways you can become more engaged in your potential base is to find sites that are interesting to you, move the work around that you have just created, and allow for conversations.

Yes, that very thing that many have forgotten how to do. Some things to think on:

Is your work thematic?

Does it have a strong genre base, and sites where potential buyers are already engaging?

Talk about things that are important to you as the creative.

Have you found something that makes creating easier for you?

Are there techniques which you have come across? Did you find it to be useful to others?

Being supportive of others creative works also shows that you are confident in your own work.

Do you know people who have their own radio show, blog site, book club, coffee house or business that may be Indie friendly?

Do you have business cards, or a virtual card where those with smart phones can simply click on it and find your internet presence?

When you are out and about do you seek out opportunities to chat with those who show an interest in things you like, too?

All of the above are potential openings to talk about what you love to do without sounding pushy. When you start to build a comfortable presence either on-line or in public settings you then open more doors to show them how you create. This is the Art of the Pull instead of the push.

You’re an entrepreneur. You have a brand to build, and works to sell.  No matter if you go at it alone in the publishing industry, or if you choose a publishing house, you still need to make sure you have the very best online presence. This is your chance to share how much you love to create and why you believe what you have produced is worth attention.

Stitched Smile Publications knows its difficult to get the message out, alone.  We are part of a new movement to aid each one of our authors to become the very best creative possible.  We will assess where you are currently, provide a great media plan, and amp up your accessibility to potential fans and buyers.





Working on Promo

Putting together a new collaboration of my first five short stories from the Bloodline Series Vol.1.  I am finding it odd or at least with me that short stories seem rather more difficult to get out there.  I know with larger books I have written, it seemed that there were more interests.  Is size really a matter?  Still going to try and get the individual short stories out a bit more.  I think it is important as each book ties in with one another in some way or another.  That was my intent with the Bloodline Series.  I feel giving character’s from a novel their own respective journey and I look forward to having these books in the hands of readers.  Wish me luck hah.