Happy Monday! It’s time for Did You Know.
Today is Cyber Monday, a day of celebrated online holiday shopping when there are many sales and discounts to be had. But did you know Cyber Monday was created by the National Retail Federation (NRF) in 2005?
Cyber Monday takes place the Monday after Thanksgiving, two days after Black Friday. The NRF coined the name “Cyber Monday” in 2005, introducing it in a press release that claimed it reflected a trend of spikes in online shopping after Thanksgiving. Online retail outlets were quick to adopt the term and capitalize on the idea.
In more recent years, Black Friday and Cyber Monday have turned into a single four-day shopping event with Small Business Saturday stuck in the middle. Some advertised sales start as early as Thanksgiving Day, and many online outlets have Black Friday sales now too.
While Cyber Monday itself is clearly a way to promote spending to boost the economy, buyers are just glad for the discounts.
However, in spite of all the early shopping, there still seems to be no shortage of last-minute shoppers during the holidays. Which are you?