Rule #3,671: Don’t Annoy Your Audience

I've got a secret for you: We all want to sell books. Crazy, I know. But it's true. Whether we're self-published, indie published, or are lucky enough to get signed by one of the Big Four, we all want people to buy--and hopefully read--our books. Here's another secret for you: If you're an author, and … Continue reading Rule #3,671: Don’t Annoy Your Audience

Word Association..

From the Desk of the CEO... Everyone talks about how "nice" people are. In business, there's a stigma attached to this label. "Oh, their staff is so nice there!" And then all your friends shuffle in and blindly follow the "nice" signs to the "nice" building. The problem is nice doesn't always mean that you're … Continue reading Word Association..