As an author, your online presence brings your readers into your world. The images and verbiage you choose will either create a deeper interest or a divide that will be difficult to mend. This article is for those who have had some works printed and have already started to bring a voice to social media outlets. It will help you to focus on ways to create a stronger bond with your audience.
Great you have created a few books and some online interest in what it is your producing, but what do you do in the meantime to keep them glued into your creative life? You make sure that they feel like they matter to you. How do you do that? By giving them clues into your author lifestyle.
How do you create? Where do you create? Why do you create? Why should they care?
You’re a writer do what writers do best WRITE! Create a blog about writing… not necessarily. There are many blogs on how to write content, or how to create a full manuscript, and honestly, we don’t really need another one. What I mean by write is to invite the curious into your life. Write about what you like, what you feel compelled to care about, what your motivations are, how you like to relax, who you are interested in, & even daily little life events. How can you decide what to write about and when?
Many times writers are persuaded by their passions. They feel strongly about a particular method, a genre, ideology, strength, weakness, a dream, a deep desire to write that will not quit till they complete the task. These are the things you write about on your blog. Things that matter to you. They don’t always have to be about the genre you write, but they do have to have substance to keep your audience engaged.
What is it that you want your audience to know about you? How can you bring your life into your writing career without compromising your personal life? Once you start building your blog around the suggested ideas, your audience will begin to interact with you, and they will lead you towards what they would like to know about you. You simply need to open the dialogue get people talking about you. It is though important to keep your private life private. Create a blog that is author content only. This way you can still maintain contact with your family and or close friends with whom you have a more intimate relationship with. Do NOT cross the two ever. Once you start to mix the two groups, you will loose your private identity.
Now here is substance for you:
How often do you come into the mind-space of your audience and/or potential reader?
When you have captured their view what feelings do you invoke in them?
Does that feeling make them want to know more?
The above questions surround one main idea, and that is RELATIONSHIP.
How relatable are you? Do you evoke someone who wants to include others? Or do you push them to the side as you create? If you want them to be 100% invested in you and buy what you create then you need to be invested in them too.
Some of the potential readers you will come across are writers too. You will have a light bond to them already simply because you are both creatives. They will relate to you through writing style, through genre choice, through common postings, through groups, and sometimes simply because of gender.
Does it matter initially how the common bonding happens? No, but will it keep them interested solely on this first reasoning? Probably not. Think about this new found person as you would a potential friend. Communicate with them ask them what brought them to your page. Recognize them for the fact that they decided to engage in your content.
You will want to write on a regular basis perhaps in the beginning devote 10-15 mins a day with something new. If you find that you have walked into an idea that is just something that fascinates you, then write longer, but make sure that you write with the idea of engaging your potential reader.
Did you recently finish a book written by a favorite author? Hear something on radio that struck a cord? Hear a conversation at the coffee house that made you do a double-take? See something on the drive into work, or on an errand? Had something locally happen in your neighboorhood that you think would make a good story line? If the idea is touching or poignant in any manner, then write. These are all ideas to help you create your online presence and engage your potential readers.
Also, there are not really simply ways of posting videos online just short few mins to talk about something you find interesting, or just to simply say hello. As you get comfortable with creating the videos, you will also start to find your niche and find lots of ways to engage your audience. For example, Facebook has Facebook live I will post a link for you to learn now to use this very simple Facebook live f0rmat.
ONTO SOCIAL MEDIA
You want your username to be your name for your author works. If you want something more cutesy or daring you can make another account for that. Remember you are representing YOU. Make sure you keep it that way when your talking about your writer works. Make sure also for all your author related venues you keep things with your name. (i.e. @DonStover, DonStover.com, facebook.com/donstover, twitter.com/donstover etc.) If your exact name is not available, try something like @DonStoverauth.
Your profile picture is a huge big deal make sure it is YOU. Not something sorta like you, not a filtered funny photo, but YOU. If you do not take yourself serious as a professional author then why should anyone else? This photo should be used across the board so that people who see you in one venue will start to recognize you in others. Make sure this photo also reflects who you are as a creative. It does not have to be a professional picture, but it does have to have a quality look to it. It may not be a selfie. Get someone I don’t care if it is a total stranger to take your photo as long as it conveys a great image on film.
Tell me what you Think, Feel, and Hear! Entertain Me.