The Art of the Pull (Client Building)

The Art of the Pull

Social media, when it first came to be, was the place to push a creatives work. Get it to the masses quickly, and efficiently. However, as with all things, the approach to new clients changes with the times. Sites like Facebook are taking the ability to get information regarding our works away to the point where they are forcing creatives to pay in order to get their message out. If you have tried this technique you know it is a waste of time and money.

So what is a creative to do?

It’s all in the approach.  From the very first minute you or your works are seen by a potential fan or buyer there must be an air of approach-ability.

Does your cover art have curb appeal?

Do you have an inviting creative photo of yourself?

Do you conduct interviews or are you being interviewed?

Do you have experience being on a panel of experts in your creative field?

Are you engaging your fan on social media/website within your creative field?

Are you in multiple venues to get the best coverage and reach for your creative work?

When you are engaging with your social media base its important to not just say, “Buy my book!”  One of the quickest ways to be ignored and/or deleted is to sound desperate.  One of the ways you can become more engaged in your potential base is to find sites that are interesting to you, move the work around that you have just created, and allow for conversations.

Yes, that very thing that many have forgotten how to do. Some things to think on:

Is your work thematic?

Does it have a strong genre base, and sites where potential buyers are already engaging?

Talk about things that are important to you as the creative.

Have you found something that makes creating easier for you?

Are there techniques which you have come across? Did you find it to be useful to others?

Being supportive of others creative works also shows that you are confident in your own work.

Do you know people who have their own radio show, blog site, book club, coffee house or business that may be Indie friendly?

Do you have business cards, or a virtual card where those with smart phones can simply click on it and find your internet presence?

When you are out and about do you seek out opportunities to chat with those who show an interest in things you like, too?

All of the above are potential openings to talk about what you love to do without sounding pushy. When you start to build a comfortable presence either on-line or in public settings you then open more doors to show them how you create. This is the Art of the Pull instead of the push.

You’re an entrepreneur. You have a brand to build, and works to sell.  No matter if you go at it alone in the publishing industry, or if you choose a publishing house, you still need to make sure you have the very best online presence. This is your chance to share how much you love to create and why you believe what you have produced is worth attention.

Stitched Smile Publications knows its difficult to get the message out, alone.  We are part of a new movement to aid each one of our authors to become the very best creative possible.  We will assess where you are currently, provide a great media plan, and amp up your accessibility to potential fans and buyers.

 

 

 

 

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