Marketing Series 101 part 3

Stitched Smile Publications will be extremely active in getting your creative works to your target audience, but it is also very important for you the author to be proactive in gaining more access to those who love your work.  Below you will find a great list to help you in your efforts.

1) Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!

2) Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like and

3) Check out your competition online and see if you can do some networking.

4) Ready to get some business cards? Head on over to The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive. You can get 500 for around $10.00

5) Plan a contest or giveaway. Contests are a great way to promote your book.

6) Google some topic-related online groups to see if you can network with them.

7) Send thank you notes to people who have been helpful to you.

8) Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.

9) Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).

10) Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Website for handy downloads.

11) Add your book info or URL to your answering machine message.

12) Ask friends and family to email five people they know and tell them about your book.

13) Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.

14) Stop by your local library and see if you can set up an event. They love local authors.

15) Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

16) Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.

Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

These days it seems like everyone’s book marketingbudget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

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